3 in 1 Copy Quiz #65

Apple BergoniaBy Apple Bergonia

More credentials?

In a previous experiment, Tim found using the headline “Our 5 Star Rating Says It All” to lift CTR by 21%.

In a distant universe, Brett found that “Award Winning” would lift CTR by 57%.

However, in many cases, we’ve seen shorter ads win against longer ones.

What happens when you beef up the ad with a “5 Star Award Winning” third headline? Let’s find out.

Which ad won?

One of these two ads has a twice better CPI and CTR. 2.17% vs 4.3% for CTR. 1.4% vs 3.5% for CPI. Find the winner!

This ad test was kindly provided by Tim of DiggyPOD from his TenScores account.

Apple Bergonia

About Apple Bergonia

I get it wrong most of the time too! :D
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