In a previous experiment, Tim found using the headline “Our 5 Star Rating Says It All” to lift CTR by 21%.
In a distant universe, Brett found that “Award Winning” would lift CTR by 57%.
However, in many cases, we’ve seen shorter ads win against longer ones.
What happens when you beef up the ad with a “5 Star Award Winning” third headline? Let’s find out.
Which ad won?
One of these two ads has a twice better CPI and CTR. 2.17% vs 4.3% for CTR. 1.4% vs 3.5% for CPI. Find the winner!
This ad test was kindly provided by Tim of DiggyPOD from his TenScores account.