By Christian N.
In case you’re not familiar, the second ad (Goliath) is what’s called a Responsive Search Ad. Google takes the set of provided headlines and descriptions to create a multitude of ad combinations.
So David, as variation A, is not competing against one ad, he’s competing against many different ads, each fighting against him one at a time.
How good is your gut?
Did David win over Goliath? Choose the ad you think got almost DOUBLE the CTR, from 1.3% to 2.5% (92.3% increase) …
