By Apple Bergonia
Don’t get zapped!
One example of how to test Responsive Search Ads.
Take a closer look at the assets, you’ll only find two that they both share even though many have similar wording.
However, there’s a clear distinction between the two. Put yourself in the shoes of someone looking for business electricity, and you might just find the winner.
How good are your copywriting skills?
One of these ads won both by CTR and Conversion Rate (CVR), a 17% increase in CTR and a 52% increase in CVR. Find it!
This ad test was kindly provided by Bill and Alex of Love Energy Savings from their TenScores account.
