By Apple Bergonia
Is this tricky or obvious?
The only difference is in the first headline.
Ignore the rest.
DKI stands for Dynamic Keyword Insertion.
How are your ad copy skills today?
Find the ad that tripled their click-through-rate (CTR), from 1.05% to 3% (a 185% increase).
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This ad test was kindly provided by Scott Young of Optrics.com.
