By Apple Bergonia
The ads had identical headlines and descriptions, except for the description lines above. Ad test courtesy of LaserCare Eye Center.
20/20 vision to spot the winner?Find the winning ad!
Step into the parents’ shoes. If you were in their place, which ad would have made you clicked? One of those 2 description lines lifted CTR from 4.5% to 6.2% with 99% statistical significance.
