Headline or description? Copy Quiz #74

Apple BergoniaBy Apple Bergonia

Put yourself in their shoes first.

Take a good look at both ads, what are the differences? Look both in the description and the headlines… Which of those changes do you think made a difference?

This ad test was kindly provided by Joshua of Benedictus Media, where their team found something that led to a great reduction in acquisition costs. Let’s see if you can find it.

Find the winner!

One of these ads has more than a double CPI (Conversions-Per-Impression). Which one?

Apple Bergonia

About Apple Bergonia

I get it wrong most of the time too! :D
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