By Apple Bergonia
Put yourself in their shoes first.
Take a good look at both ads, what are the differences? Look both in the description and the headlines… Which of those changes do you think made a difference?
This ad test was kindly provided by Joshua of Benedictus Media, where their team found something that led to a great reduction in acquisition costs. Let’s see if you can find it.
Find the winner!
One of these ads has more than a double CPI (Conversions-Per-Impression). Which one?
