
When you look at those ads, focus on the differences. The similarities have been highlighted so, what’s remaining is everything that is not included in both ads. When you notice the differences, note their characteristics before you make your judgement.

Don’t focus on the quiz title.
Now let’s play!
Find the ad with a triple Conversion Rate and double CPI.
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This ad test was kindly provided by Marco of TriggerDigital. For more examples of RSA vs ETA, start here.