By Apple Bergonia
Look at the differences, not the similarities.
Conversions Per Impression (CPI), also known as Impression To Conversion Rate (Imp CVR), is a metric that measures how often an impression turns into a conversion, calculated by dividing the number of conversions by the number of impressions.
Now let’s play!
Choose the ad you think got more than a double CPI (155% increase).
↓
This ad test was kindly provided by Maria of PC International. For more examples of RSA vs ETA, start here.
