RSA vs ETA (CPI) Copy Quiz #84

Apple BergoniaBy Apple Bergonia

Look at the differences, not the similarities.

Conversions Per Impression (CPI), also known as Impression To Conversion Rate (Imp CVR), is a metric that measures how often an impression turns into a conversion, calculated by dividing the number of conversions by the number of impressions.

Now let’s play!

Choose the ad you think got more than a double CPI (155% increase).


This ad test was kindly provided by Maria of PC International. For more examples of RSA vs ETA, start here.

Apple Bergonia

About Apple Bergonia

I get it wrong most of the time too! :D
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