By Apple Bergonia
Hold on, I need to wear my thinking glasses on this one.
🤓
So, what’s a price guarantee?
It’s a promise to a buyer that if they find a product being sold at a lower price elsewhere, they will get a refund of the difference in price. Two types of price guarantees are lowest price guarantees and price match guarantees.
“Price Match Guarantee” vs “Lowest Price Guarantee”… Aren’t they the same? 🤔
According to a study, consumers do perceive the labels differently.
Lowest price guarantees are mostly seen as products truly being sold at the lowest prices prior to purchase, and the purchase intentions is higher compared to price match guarantees. Although, the re-purchase intentions in price match guarantees is a lot higher.
With that said, the question now is, which price guarantee were PC International’s shoppers most attracted to?
Such a tiny difference?
Which Price Guarantee won?
The winner nearly tripled the CTR!
This ad test was kindly provided by Maria of PC International.
