CTR vs CVR vs CPI vs CPC vs CPA Copy Quiz #71

Apple BergoniaBy Apple Bergonia

Analyze the dataset before choosing your winner:

A B
CTR 2.22% 3.95%
CVR 2.27% 1.84%
CPI 0.051% 0.073%
CPC $1.56 $1.76
CPA $68.57 $95.70
Only CTR had reached statistical significance with 100% confidence by the TenScores ad tool.
CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions per impression
CPA = Cost per acquisition

Aren’t these the same?

Which ad would you pick?

Choose the ad you believe has the better performance in your opinion.


Apple Bergonia

About Apple Bergonia

I get it wrong most of the time too! :D
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