Keywords vs Benefits Which ad won #30

Christian N.By Christian N.
This ad mentions the keyword 3 times.
This ad does not mention the keyword once, only benefits.

How good is your gut?

One of those two ads has a 35% higher click-through rate than the other. Find the winner!


Thanks to Jaap of Premitel for letting me show you this ad test.

Christian N.

About Christian N.

Chris is one of the two-man team that founded Tenscores.com, he wrote his first PPC ad in 2007, fell in love and hasn't stopped ever since.
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