Keywords vs Benefits Copy Quiz #30

Christian N.By Christian N.
This ad mentions the keyword 3 times.
This ad does not mention the keyword once, only benefits.

How good is your gut?

One of those two ads has a 35% higher click-through rate than the other. Find the winner!


Thanks to Jaap of Premitel for letting me show you this ad test.

Christian N.

About Christian N.

I'm one of the two-man team that founded Tenscores, wrote my first PPC ad in 2007, got hooked and haven't stopped since.
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