By Christian N.
This is a special one.
Mark allowed me to use the full versions of the ads with no redactions. You can thus pretend to be someone searching for “running of the bulls” and try to understand why one version of these ads is 4 times more appealing than the other.
That was what I did to write them.
How good are your copy skills?
Choose the ad you think got a 260% increase in CTR, from 4.44% to 15.97% …
This ad test was kindly provided by Mark of The Running Of The Bulls. If you’re a thrill seeker, seeking a getaway for 2021, the San Fermin festival in Spain is a once in a lifetime experience, contact Mark for details.
