Monthly Archives: December 2012

When it doesn’t click,
you still don’t know who I am
and what I want.

It doesn't click. You still don't know who I am and what I want.

This post is about doubling tripling your Google AdWords click-through-rates and rising above the noise.

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Posted in Ad Copy, Advanced, All, Quality score | 36 Comments

Quality Score Factors
Only historical CTR really matters

Quality Score Factors: Only historical CTR make it soar!

Relevance holds it together, it has to be tight. Historical click-through-rate make it soar and landing page quality is the needle that can burst it in an instant. That’s the quick answer to the following question:

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Posted in All, Beginners, Quality score | 11 Comments