Monthly Archives: July 2020

Doubling Down On The Target Keyword In The Headline
Which ad won #8

How good are your copy skills?

Choose the ad you think got a 36.7% increase in CTR), from 13.6% to 18.6% …


This ad test was kindly provided by Marco of Trigger Digital: The Digital Agency For Agencies.

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“Yours” truly returns.
Which ad won #7

In a past test, using the word “your” increased CTR by 47%. In today’s test, the word “your” is only one of the two differences, can you spot the other one?

How good are your copy skills?

Choose the ad you think got a more than DOUBLE CTR (128% increase), from 1.35% to 3.09% …

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David vs Goliath
Which ad won #6

In case you’re not familiar, the second ad (Goliath) is what’s called a Responsive Search Ad. Google takes the set of provided headlines and descriptions to create a multitude of ad combinations.

So David, as variation A, is not competing against one ad, he’s competing against many different ads, each fighting against him one at a time.

How good is your gut?

Did David win over Goliath? Choose the ad you think got almost DOUBLE the CTR, from 1.3% to 2.5% (92.3% increase) …

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Rich ad, poor ad.
Which ad won #5

One ad is rich in words, the other isn’t.

How good are your copy skills?

Does the shorter ad win over the longer one? Choose the ad you think got a 35% increase in CTR, from 2.77% to 4.17%…

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