Monthly Archives: April 2021

What makes a pet
owner click? Which ad won #36

Google ad copy test for pet care services.

Test your instincts:

One of these two ads has a 44.3% higher CTR and a double conversion rate. Read the ads carefully then guess which was the winner!


This test was kindly provided by Dave of TwoTwoSix Digital and The Pets Hotel Country Club.
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What’s in the air? Which ad won #35

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Find the winner!

One of these two ads has a double conversion rate, from 8.3% to 18.6%. A 124% increase. Choose your winner below.


This test was kindly provided by Pradeep of DiTechcdm and Oxynext.

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“Power” vs “Tech” Which ad won #34

There are more differences than the title suggests. Read the ads carefully, and consider the target audience.

Find the winner!

One of these two ads is converting twice better than the other and has a slightly better CTR. Take a good look and find which is each before making your choice below:


This test was kindly provided by Bruce from Untapped Profits and Ninja Australia.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
Posted in Which ad won | Tagged | 4 Comments