Monthly Archives: July 2021

Call To Action vs Brand Description Copy Quiz #42


As usual, the way Chris titled this post is misleading. Read the ads carefully.

Test your instincts:

One of these two ads brought a 46% lift in CTR, a 20% lift in conversion rate, a better CPI, CPC and CPA. Find the winner!

Posted in Which ad won | Tagged | 2 Comments

“High End” vs “Top Brands” Copy Quiz #41


Don’t mind what Chris wrote as the title, read the ads carefully.

Test your instincts:

One of these two ads has a CTR close to 5X higher, from 3.1% to 14.4%.
Find the winner!

Posted in Which ad won | Tagged | 6 Comments