Monthly Archives: August 2021

Corporate Name vs Brand Tagline Copy Quiz #45

2 Google Ads, one with brand descriptive tagline

I wonder if you’ll get it right.

Test your instincts:

One of these two ads is responsible for a 345% lift in CTR , from 2.3% to 10.3%. That’s 4 times higher, find the winner!


This ad test was kindly provided by Kamila Cholko of Blueface.
Posted in Which ad won | Tagged | 8 Comments

Double Conversion Rate, Double CPI, Half CPA Copy Quiz #44

A Google ad with double CVR, double CPI and half the CPA

Hm, hm … Read the descriptions too, they matter.

Test your instincts:

Find the ad that has a double the conversion rate, a double CPI (conversions-per-impressions), and half the CPA.


This ad test was kindly provided by Pradeep Kumar of Master My Life.
Posted in Which ad won | Tagged | 6 Comments

“Best Luxury” vs “Secluded Luxury” Copy Quiz #43


Read the ads carefully now, don’t be too quick to judge.

Test your instincts:

One of these two ads has a small but significant 14% lift in CTR , find the winner!


This ad test was kindly provided by Jean Christophe of A Sunset Chateau, as a sequel to this ad test.
Posted in Which ad won | Tagged | 10 Comments