Monthly Archives: October 2022

Not an easy one to analyze because of the multiple redactions, we couldn’t get the permission to share it all in full.

However, when you look closely, the noticeable differences will emerge. Here are some tips:

• Ignore the first headline. It’s the same for both.
• The second headline in Version A is where the significant difference lies. It’s a call to action.
• Version B, on the other hand, contains a lot of benefits and details about the experience.

We’ve seen calls to action improve ad performance quite a bit, but how does one call to action in an ETA compare to a multitude of benefits in an RSA?

Make your best guess…

Wobbly bridges? 👀

Enterprise resource planning (ERP) refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, etc.

Read the ads carefully, notice the differences and pick the one you believe had better performance.

ERP? That’s a new one…