Monthly Archives: October 2022

Call To Action vs Benefits Quiz #93

Google Ad Copy Quiz #93

Not an easy one to analyze because of the multiple redactions, we couldn’t get the permission to share it all in full.

However, when you look closely, the noticeable differences will emerge. Here are some tips:

  • Ignore the first headline. It’s the same for both.
  • The second headline in Version A is where the significant difference lies. It’s a call to action.
  • Version B, on the other hand, contains a lot of benefits and details about the experience.

We’ve seen calls to action improve ad performance quite a bit, but how does one call to action in an ETA compare to a multitude of benefits in an RSA?

Make your best guess…


Wobbly bridges? 👀

Test your gut!

Which one do you think lifted the click-through-rate (CTR) by 45%?

The correct answer is revealed after you vote.


This ad test was kindly provided by Brad of Click Return.

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Easy vs Simple Quiz #92

Google Ad Copy Quiz 92
Similarities have been greyed out so you can focus on the differences.

Enterprise resource planning (ERP) refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, etc.

Read the ads carefully, notice the differences and pick the one you believe had better performance.


ERP? That’s a new one…

How good are your copy skills?

Which ad do you think is responsible for the 6x increase in click-through-rate (CTR)?

The correct answer is revealed after you vote.


This ad test was kindly provided by Ankul of Tanzact.

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Display URL vs Headline Quiz #91

Google Ads copy quiz #91 – Display URL as first headline

What have you learned?

Find the winner by CTR!

Find and choose the Google ad responsible for the 22% increase in click-through-rate (CTR).

This ad test was kindly provided by Brad of Clickreturn.

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“Award Winning Customer Service” Copy Quiz #90

What’s your recipe?

Find the winner!

Find the ad responsible for the 32% increase in CTR.

This ad test was kindly provided by Tim Simpson of DiggyPod.

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