Not an easy one to analyze because of the multiple redactions, we couldn’t get the permission to share it all in full.
However, when you look closely, the noticeable differences will emerge. Here are some tips:
- Ignore the first headline. It’s the same for both.
- The second headline in Version A is where the significant difference lies. It’s a call to action.
- Version B, on the other hand, contains a lot of benefits and details about the experience.
We’ve seen calls to action improve ad performance quite a bit, but how does one call to action in an ETA compare to a multitude of benefits in an RSA?
Make your best guess…
Wobbly bridges? 👀
Test your gut!
Which one do you think lifted the click-through-rate (CTR) by?
This ad test was kindly provided by Brad of Click Return.