Google Ads Results for SMB

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  What works and what doesn't work when advertising on Google, in the form of case-studies, quizzes and in-depth articles.

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Latest View All

"One-Of-A Kind Balloon Decor" Quiz #123
5

Headlines On A Leash Quiz #122
2

The Biggest Loss of the Modern Internet And How We All Made It Happen
4

Pinned vs Unpinned Test #121
4
How to write better ads View All

Gliding Through The Age Of Responsive Search Ads In tranquility
2

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.
24

Selflessness.
Giving searchers what they want instead of what you want to sell them.
16

The truth about…
Why Google is just not that into you.
4
Improve quality score View All

Landing Page (in)Experience Neither bouncing, nor buying.
2

Peri propels client Google Ads account Quality Score close to 10/10. And how he did it!
4

Google employee spills the beans on Quality Score. And how it really works.
3

When it doesn’t click,
you still don’t know who I am
and what I want.
37
Increase conversion rate View All

Delight How to improve Landing Page Experience through Conversion Rate.
2

“Your Life. Your Way.” Copy Quiz #75

“Love Energy Savings” Copy Quiz #73
2

“Business Electricity Suppliers” Copy Quiz #72
1
Most popular posts View All

Google Killed Phrase Match The truth
10

Empathy.
Going Beyond Search Intent To Unlocking User Psychology During That Split Moment Of A Search.
24

Selflessness.
Giving searchers what they want instead of what you want to sell them.
16

Google Ads Q & A
How to target gmail users, do less Adwords consulting for more money, get better CTRs on competitor names and more.
17
On campaign management View All

How To Group Keywords For Google Ads. Prioritizing Search Intent

COVID VS SMB
One Agency’s Triumph Over The Corona Lockdowns (Interview)
4

Bleep.
The Things I Should Have Screamed At Myself Years Ago When I Started With Google Ads
2

Seeds.
Wacky Little Things I Learned In Gardening That Help Me Grow My PPC Campaigns.
Quizzes View All

“One-Of-A Kind Balloon Decor” Quiz #123
5

Headlines On A Leash Quiz #122
2

Pinned vs Unpinned Test #121
4

“Partner Of The Dallas Cowboys” Ad Quiz #120
2