We tested a landing page headline: one long, one short.
If we learned anything from our previous quizzes the answer is quite obvious.
Or …is it … really … obvious? 🤔
Chris gets something right. For once.
Choose the headline responsible for the whopping 7x higher Conversion Rate, from 0.42% to 2.99%!
↓
Responsive ads can be daunting to compare.
So many headlines.
If you look carefully enough, if you read each headline highlighted in pink, remembering to put yourself in the shoes of a buyer, a picture might emerge.
Go with your gut. Here’s a hint: Quiz #69.
Very relevant to what’s happening in the world today.
Find the ad that almost doubled the CTR, from 4.5% to 7.9%!
↓
If you’ve been here for a while, you might remember the “Award Winning Customer Service” headline. It didn’t win the last time. Does it win this time? 🤔
Throw your dices and make your best bet.
Have I seen this before?
Choose the ad you think lifted the CTR by 54%!
↓
Hold on, I need to wear my thinking glasses on this one.
🤓
So, what’s a price guarantee?
It’s a promise to a buyer that if they find a product being sold at a lower price elsewhere, they will get a refund of the difference in price. Two types of price guarantees are lowest price guarantees and price match guarantees.
“Price Match Guarantee” vs “Lowest Price Guarantee”… Aren’t they the same? 🤔
According to a study, consumers do perceive the labels differently.
Lowest price guarantees are mostly seen as products truly being sold at the lowest prices prior to purchase, and the purchase intentions is higher compared to price match guarantees. Although, the re-purchase intentions in price match guarantees is a lot higher.
With that said, the question now is, which price guarantee were PC International’s shoppers most attracted to?
Such a tiny difference?
The winner nearly tripled the CTR!
“Those are very selfish calls to action.”
That’s what Chris said 17 quizzes ago, criticizing Marco about positioning his clients’ ads in the light of what the organization would gain, instead of what the user would.
Yes he did, let’s remember…
So, we put his money where his mouth is and put those headlines to the test:
| Old Headlines | New Headlines | |
| 1 | Contribute & Save A Life | Save A Life & Save Your Life |
| 2 | Join Our Mission | Put A Smile On Your Face |
| 3 | Join The Registry | You Get More When You Give |
| 4 | Make A Donation | Good Karma Always Comes Back |
| 5 | Get Involved | It’s One Way To Happiness |
Those headlines have been highlighted in Version A above.
Remember, the goal was to increase Conversion Rate (CVR) with a responsive search ad. The initial ad has a CVR of 3.8%.
Did it work?
Chris is full of Crap.
Choose the ad you think had the stronger conversion rate!
↓
Look closer! What is it that really sets these ads apart?
One of those two ads has a better Click-Through-Rate and Conversion Rate, which one?
↓
Read carefully this time.
Need a hint?
Review the last 3 quizzes in the Tow Truck Company series:
Choose the ad you think has twice more conversions and 28% more clicks.
↓
We’re in our third week as a truck towing company. What have we learned so far? 🧐
In quiz #98, and #99 we learned that availability and speed where major factors, as truck towing implies urgent situations where the faster a solution is provided, the better it is for the searcher.
In today’s quiz, we have a variation on the way we present an affordable price. What is the lesson of this quiz?
There’s only one way to find out. Let’s toughen up 💪, get the quiz right and end the year with a bang!
Tricky… trick.
One of these ads lifted the Click-Through-Rate (CTR) by 35.57%, from 12.32% to 16.7%. Which ad is it?
↓
Welcome to our second week of wearing the shoes of a truck towing company. Did you answer last week’s quiz correctly? If not, here’s your chance to do it right. Or wrong… again. 🤭 Just make sure you wear the shoes confidently this time.
Did not see last week’s quiz? Go 👉 here.
Now then, close those 👀 and imagine you’re the searcher. Close those eyes FR!
What about “fast response” or “affordable rates”?
One of these ads lifted Click-Through-Rate (CTR) from 5.10% to 8.05% (57.78% increase). Which ad is it?
↓
Hey there, Quizzers!
This month is different.
We step into the shoes of a truck towing company. We will have an ad quiz once a week, for 4 consecutive weeks, from the same company and learn together from their ad tests.
If you have insights to share, don’t hesitate to engage with us in the comment section of our quizzes.
Giving our thanks to Joe from Johnny’s Towing & Recovery for providing us the ad tests for this month!
Will you get it right?
Before you answer the quiz, remember to close your eyes and imagine yourself as the searcher first.
Now, that’s a life saver!
One of these ads has a double CTR, 4.8% as opposed to 9.3% for the winner. Find it!
↓
