Tag Archives: copywriting

Note: The headlines in lighter color
below overlap the two ads.

Sometimes, your intuition will fail you.

What’s a “Self-Directed IRA”?

A “Self-Directed Individual Retirement Account” (SDIRA) is a type of retirement account that allows the account holder to invest in a broader range of assets beyond traditional stocks, bonds, and mutual funds. Unlike standard IRAs, which are typically limited to conventional investment options, a self-directed IRA gives the account owner greater control and flexibility to invest in alternative assets such as real estate, private equity, precious metals, cryptocurrencies, private company stock, and tax liens.

Notes:

• This was a brand ad group, so it’s not hard to guess the keywords.
• The 2 ads only share one headline in common “Madison Trust Company”
• Version B not only had different headlines, but they were pinned to positions where their combinations would always read naturally.

Next:

• Put yourself in the shoes of someone who already knows the “Madison Trust Company” and find the RSA ad that would create the most attractive combinations.

Picture yourself looking for a retirement account. You’re not that far…

To find winning ad variation, consider this…

The keywords for the ad group were:

• “3d printing south africa”
• [3d printing south africa]
• [companies that does 3d printing south africa]

Both ads land landed on the homepage: akhani3d.com

We’ve played a similar one before, remember?

Will you win this game?

Sitting at home, my daughter Lily asked if she could go to a summer camp this year. Her eyes sparkled with the excitement of new adventures. “I want to do something different, something cool!” she said. As we browsed through options together, her enthusiasm grew with every click. One option in particular peaked my curiosity…

Put yourself in the shoes of Lilly’s mom and find the ad that brought a 57% lift in CTR, from 14% to 22.1%.

Choose wisely:

Too many frogs!

In a world of fierce competition, Iman finds himself in a constant struggle to grow his business.

One evening, feeling particularly exasperated, he retreats to his office with a cold beer in hand for a momentary reprieve. As he settles into his chair, in despair, he opens the laptop once more and decides to seek guidance from a new friend – ChatGPT.

In hopeful anticipation, he poses the question that has been gnawing at him: “How can I boost my website rankings?”

The AI proposes a few potential solutions, among them, one in particular captures his interest: “Consider buying backlinks for your website.”

Iman turns to Google and searches “backlinks for my website.”

That was the story of a potential buyer of backlinks.

As an advertiser, who’s job it is to understand the searcher and craft ads to attract him, which of the two ads above do you think were better at doing their job?

The following are two story lines that could be at the heart of a particular user’s search. Only one of them is correct. Find it and vote for the ad that won the user’s attention.

Jen had always been passionate about coffee. As a coffee connoisseur, she loved exploring different flavors and experiencing the unique characteristics of each region’s beans. Her next adventure was set to take her to Colombia, the land of exquisite coffee. However, she wanted to immerse herself in the local culture and communicate with the farmers, so she decided to learn Spanish first.

The coffee lover she is, Jen entered one of her favourite coffee shops and settled at a table beside a floor-to-ceiling window, offering a captivating view of New York City’s bustling streets. With her laptop open, she began searching for “spanish language classes”.

Known for his athletic prowess, Danny was a football prodigy. His powerful arm and nimble feet were legendary, and whispers of a future NFL career followed him around school.

Despite his athletic talents, Danny had a nemesis off the field – Spanish class. This was his final hurdle before graduation, the verbs and vocabulary refused to stick. His dream college, renowned for both its sports program and rigorous academics, demanded a passing Spanish grade for admission.

One day, as he sat in the library, a conversation caught his attention. Two exchange students were excitedly discussing their favourite players. Danny listened with rapt attention, but he could only pick out a few words in their rapid Spanish.

A thought struck Danny. Spanish was not just a class to pass, but a key to understanding a world beyond his own, a world where football wasn’t just a sport, but a language that united people.

That evening, instead of the usual drills and game tapes, Danny found himself in front of his computer. His hands hovered over the keyboard before he decisively typed in the search bar, “spanish language classes”. He was determined to conquer this hurdle, not just for graduation, but for the world it would open up to him.