Tag Archives: cpi

Luxury fruits Copy Quiz #33

How about some champagne?

Can you spot the winner?

The winning ad variation has a 43.5% CTR vs 24.8% for the loser, conversion rate is double and CPI is triple. Find the winner!


This test was kindly provided by Maria from iGiftFruitHampers.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
Posted in All, Increase conversion rate, Quizzes | Tagged , , , | Leave a comment

Innovative Copy Quiz #32

Descriptions are the same but headlines are quite different. What to choose?

What do you say?

One of those two ads is winning on CTR, CVR and CPI. Find the winner!


This test was kindly provided by Bruce from Untapped Profits.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
Posted in All, Increase conversion rate, Quizzes | Tagged , , , | 5 Comments