These ads were targeting people searching for “office hoteling software” & “desk hoteling software”. They were kindly provided by Adir from Duve. Only the first headline is different between the two versions.
The Stellaris
The year is 2050. The city is New York.
The unhappy man is Ethan.
Ethan owns The Stellaris.
A futuristic hotel he dreamed into reality.
A sleek architecture shimmering with holographic projections, captivating the eyes of passersby.
However, beneath its dazzling exterior, discontent brews among dissatisfied customers.
Ethan keeps receiving complaints from disillusioned guests. Their once-bright smiles fading, replaced by furrowed brows and frustrated sighs.
His dream hotel will go out of business if this continues. He needs a solution fast, starting with a new “hoteling software”.
Is it the DKI’s?
Which ad won his attention?
Find the Google ad that has a double click-through-rate, from 5.2% to 10.1%!
These ads were kindly provided by Alva from Stridec.com. The targeted keywords were around the theme of “date restaurant”.
Never fall in love with your ads!
In the heart of Singapore, nestled between the modern skyscrapers, lived a man named Arjun. Arjun worked in a bustling tech startup, where he lived a life dictated by codes, deadlines, and caffeine-infused nights.
Despite the rush of his life, he found his peace in his grandmother’s tales of old Singapore – a time when love stories bloomed beneath the city lights.
One day, amidst a sea of algorithmic complexities, he noticed a new hire, Li Mei. Li Mei, with her radiant smile and sharp wit, was a breath of fresh air.
She was an artist, a painter who captured the city’s heritage and its modernity in her vibrant strokes.
Arjun was captivated. He yearned to know her better, to share stories beneath the city skyline. But he wasn’t a man of words, but of codes. How could he invite her to a date that would captivate her, just as she captivated him?
So he turned to his most trusted ally – Google. In the quiet of the night, amidst the hum of his laptop, Arjun typed in “date restaurant” in the search bar. He was determined to find a place that resonated with the city’s past and its present – a place that mirrored Li Mei’s art, a place perfect for their first date.
Version A in the Google Ads above focuses on emotions while Version B shares information with a lighter touch on emotions.
Which ad do you think won Arjun’s heart and increased Gary’s click-through rate by 32%?
Dare to love!
Find the ad responsible for the 32% CTR increase. From 6% to 7.9%!
Tim had been eyeing a new gaming laptop for weeks now, but his budget was limited. He had saved up some money, but it was still not enough to buy the high-end laptop he really wanted. He had been browsing different websites, comparing prices and specifications, but nothing seemed to fit his requirements.
The above are two of the ads he might have seen, one of them was good enough to get his click, which one?
Is your laptop keyboard greasy yet?
How strong is your intuition?
Find the ad that lifted click-through-rates by 53% and the Conversion Rate by 68%.
The differences in headlines are highlighted in pink.
Responsive ads can be daunting to compare.
So many headlines.
If you look carefully enough, if you read each headline highlighted in pink, remembering to put yourself in the shoes of a buyer, a picture might emerge.
If you’ve been here for a while, you might remember the “Award Winning Customer Service” headline. It didn’t win the last time. Does it win this time? 🤔
Throw your dices and make your best bet.
Have I seen this before?
Test your gut
Choose the ad you think lifted the CTR by 54%!
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This ad test was kindly provided by Tim of DiggyPOD.
Hold on, I need to wear my thinking glasses on this one.
🤓
So, what’s a price guarantee?
It’s a promise to a buyer that if they find a product being sold at a lower price elsewhere, they will get a refund of the difference in price. Two types of price guarantees are lowest price guarantees and price match guarantees.
“Price Match Guarantee” vs “Lowest Price Guarantee”… Aren’t they the same? 🤔
According to a study, consumers do perceive the labels differently.
Lowest price guarantees are mostly seen as products truly being sold at the lowest prices prior to purchase, and the purchase intentions is higher compared to price match guarantees. Although, the re-purchase intentions in price match guarantees is a lot higher.
With that said, the question now is, which price guarantee were PC International’s shoppers most attracted to?
