Tag Archives: copywriting

Read carefully this time.

Need a hint?

Review the last 3 quizzes in the Tow Truck Company series:

• Quiz #98 – “24h Online Truck Repair”
• Quiz #99 – “Large Fleet Can Tow Everything”
• Quiz #100 – “Cheap Towing” vs “Towing on the Cheap”

Welcome to our second week of wearing the shoes of a truck towing company. Did you answer last week’s quiz correctly? If not, here’s your chance to do it right. Or wrong… again. 🤭 Just make sure you wear the shoes confidently this time.

Did not see last week’s quiz? Go 👉 here.

Now then, close those 👀 and imagine you’re the searcher. Close those eyes FR!

What about “fast response” or “affordable rates”?

Hey there, Quizzers!

This month is different.

We step into the shoes of a truck towing company. We will have an ad quiz once a week, for 4 consecutive weeks, from the same company and learn together from their ad tests.

If you have insights to share, don’t hesitate to engage with us in the comment section of our quizzes.

Giving our thanks to Joe from Johnny’s Towing & Recovery for providing us the ad tests for this month!

Will you get it right?

Before you answer the quiz, remember to close your eyes and imagine yourself as the searcher first.

Now, that’s a life saver!

Is this tricky or obvious?

The only difference is in the first headline.

Ignore the rest.

DKI stands for Dynamic Keyword Insertion.

An imperative sentence tells the reader to do something. In our case, to “Explore Geology Courses”.

They are similar to a call-to-action, and the terms can sometimes be interchangeably used.

Imperative sentences are wider in their definition as they can instruct the user to imagine or do just about anything. A call-to-action usually instructs the user to take an action on the landing page they will land on.

Analyze carefully, this one’s tricky.