Tag Archives: ctr

This is test is not about cheese, so please stop thinking about cheese.

FETA stands for Fake Expanded Text Ad, and is an attempt to create an ETA from an RSA.

So many acronyms.

Let’s redefine:

• ETA
  • Stands for Expanded Text Ad.
  • Is created from 3 headlines and 2 descriptions.
  • Allows only one variation.
• RSA
  • Stands for Responsive Search Ad.
  • Is created from 15 headlines and 4 description.
  • Allows multiple variations.
• FETA
  • Stands for Fake ETA (a made up word).
  • Is an RSA that pretends to be an ETA, even though it’s not.
  • Is created by only using 3 headline out of 15 and 2 descriptions out of 4.

Now that you know the terms, analyze the above ads again, and guess which ETA was the winner, the fake one or the real one?

That’s not cheese!

Responsive ads can be daunting to compare.

So many headlines.

If you look carefully enough, if you read each headline highlighted in pink, remembering to put yourself in the shoes of a buyer, a picture might emerge.

Go with your gut. Here’s a hint: Quiz #69.

Very relevant to what’s happening in the world today.

If you’ve been here for a while, you might remember the “Award Winning Customer Service” headline. It didn’t win the last time. Does it win this time? 🤔

Throw your dices and make your best bet.

Have I seen this before?

Hold on, I need to wear my thinking glasses on this one.

🤓

So, what’s a price guarantee?

It’s a promise to a buyer that if they find a product being sold at a lower price elsewhere, they will get a refund of the difference in price. Two types of price guarantees are lowest price guarantees and price match guarantees.

“Price Match Guarantee” vs “Lowest Price Guarantee”… Aren’t they the same? 🤔

According to a study, consumers do perceive the labels differently.

Lowest price guarantees are mostly seen as products truly being sold at the lowest prices prior to purchase, and the purchase intentions is higher compared to price match guarantees. Although, the re-purchase intentions in price match guarantees is a lot higher.

With that said, the question now is, which price guarantee were PC International’s shoppers most attracted to?

Such a tiny difference?

Read carefully this time.

Need a hint?

Review the last 3 quizzes in the Tow Truck Company series:

• Quiz #98 – “24h Online Truck Repair”
• Quiz #99 – “Large Fleet Can Tow Everything”
• Quiz #100 – “Cheap Towing” vs “Towing on the Cheap”

Welcome to our second week of wearing the shoes of a truck towing company. Did you answer last week’s quiz correctly? If not, here’s your chance to do it right. Or wrong… again. 🤭 Just make sure you wear the shoes confidently this time.

Did not see last week’s quiz? Go 👉 here.

Now then, close those 👀 and imagine you’re the searcher. Close those eyes FR!

What about “fast response” or “affordable rates”?

Hey there, Quizzers!

This month is different.

We step into the shoes of a truck towing company. We will have an ad quiz once a week, for 4 consecutive weeks, from the same company and learn together from their ad tests.

If you have insights to share, don’t hesitate to engage with us in the comment section of our quizzes.

Giving our thanks to Joe from Johnny’s Towing & Recovery for providing us the ad tests for this month!

Will you get it right?

Before you answer the quiz, remember to close your eyes and imagine yourself as the searcher first.

Now, that’s a life saver!