Careful, it’s hot.
Which ad is the winner?
One of these ads tripled the Click-Through-Rate (CTR), from 1.28% to 4.72%. Find it!
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This ad test was kindly provided by Christine Meier of MeierFire.
Tag Archives: ctr
RSA vs (ETA + DKI) Copy Quiz #97
- 1944 Shares
- 651 Tweet
- 646 Share
- 647 Share
This ad test was kindly provided by Christine Meier of MeierFire.
Brand vs DKI Quiz #96
Is this tricky or obvious?
The only difference is in the first headline.
Ignore the rest.
DKI stands for Dynamic Keyword Insertion.
How are your ad copy skills today?
Find the ad that tripled their click-through-rate (CTR), from 1.05% to 3% (a 185% increase).
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This ad test was kindly provided by Scott Young of Optrics.com.
Imperative Sentence vs Non-Imperative Copy Quiz #95
An imperative sentence tells the reader to do something. In our case, to “Explore Geology Courses”.
They are similar to a call-to-action, and the terms can sometimes be interchangeably used.
Imperative sentences are wider in their definition as they can instruct the user to imagine or do just about anything. A call-to-action usually instructs the user to take an action on the landing page they will land on.
Analyze carefully, this one’s tricky.
Does the imperative win?
Which ad do you think lifted the Click-Through-Rate (CTR) by 53%, from 4.8% to 7.4%?
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This ad test was kindly provided by Chris Cammann of Hybrid and The University of Bristol.
Mini ETA vs Fake ETA Quiz #94
This looks fun…
Test your gut!
Which one do you think is responsible for the 42% increase in click-trhough-rate (CTR)?
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This ad test was kindly provided by Steve of Online Impact Group.
Call To Action vs Benefits Quiz #93
Not an easy one to analyze because of the multiple redactions, we couldn’t get the permission to share it all in full.
However, when you look closely, the noticeable differences will emerge. Here are some tips:
- Ignore the first headline. It’s the same for both.
- The second headline in Version A is where the significant difference lies. It’s a call to action.
- Version B, on the other hand, contains a lot of benefits and details about the experience.
We’ve seen calls to action improve ad performance quite a bit, but how does one call to action in an ETA compare to a multitude of benefits in an RSA?
Make your best guess…
Wobbly bridges? 👀
Test your gut!
Which one do you think lifted the click-through-rate (CTR) by 45%?
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This ad test was kindly provided by Brad of Click Return.
Easy vs Simple Quiz #92
Enterprise resource planning (ERP) refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, etc.
Read the ads carefully, notice the differences and pick the one you believe had better performance.
ERP? That’s a new one…
How good are your copy skills?
Which ad do you think is responsible for the 6x increase in click-through-rate (CTR)?
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This ad test was kindly provided by Ankul of Tanzact.
Display URL vs Headline Quiz #91
What have you learned?
Find the winner by CTR!
Find and choose the Google ad responsible for the 22% increase in click-through-rate (CTR).
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This ad test was kindly provided by Brad of Clickreturn.
“Award Winning Customer Service” Copy Quiz #90
What’s your recipe?Find the winner!
Find the ad responsible for the 32% increase in CTR.
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This ad test was kindly provided by Tim Simpson of DiggyPod.
A Question vs A Call To Action Copy Quiz #88
![](https://tenscores.com/blog/wp-content/uploads/2021/08/lord-google-thinking.png")
What are you looking at?Dare to guess?
Find the ad responsible for the 83% increase in CTR.
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3 Pins vs 1 Pin Quiz Copy #83
Don’t ignore the others.
Let’s play!
One of these ads has a 40% higher Click-Through Rate. Which one is the winner?
This ad test was kindly provided by Vlad of Website Policies.