Tag Archives: cvr

“Power” vs “Tech” Copy Quiz #34

There are more differences than the title suggests. Read the ads carefully, and consider the target audience.

Find the winner!

One of these two ads is converting twice better than the other and has a slightly better CTR. Take a good look and find which is each before making your choice below:


This test was kindly provided by Bruce from Untapped Profits and Ninja Australia.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
Posted in All, Increase conversion rate, Quizzes | Tagged , , | 4 Comments

Luxury fruits Copy Quiz #33

How about some champagne?

Can you spot the winner?

The winning ad variation has a 43.5% CTR vs 24.8% for the loser, conversion rate is double and CPI is triple. Find the winner!


This test was kindly provided by Maria from iGiftFruitHampers.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
Posted in All, Increase conversion rate, Quizzes | Tagged , , , | Leave a comment

Innovative Copy Quiz #32

Descriptions are the same but headlines are quite different. What to choose?

What do you say?

One of those two ads is winning on CTR, CVR and CPI. Find the winner!


This test was kindly provided by Bruce from Untapped Profits.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
Posted in All, Increase conversion rate, Quizzes | Tagged , , , | 5 Comments

Click-Through-Rate vs Conversion Rate Copy Quiz #27

Don’t be misled by the headline. Evaluate the full dataset.

Which ad did you pick?

Choose the ad you believe has the better performance in your opinion.

Posted in All, Quizzes | Tagged , , | 14 Comments

“Set up a” vs “Set Up My” Copy Quiz #15

A/B Test: "A" vs "My"

How good are your copy skills?

Choose the ad you think has A CONVERSION RATE INCREASE, from 5.83% to 8.88%.

Posted in All, Quizzes | Tagged , | 3 Comments