One ad has a 72% higher CTR, but the other … a whopping 7x increase in landing page conversion rate. Choose the one you think converts better, and tell us why.
Both of these ads are winners. One has a better conversion rate, the other has a better click-through-rate. Find the one that has a better conversion rate (CVR).
What’s AVE?
AVE stands for Advertising Value Equivalency, which is a metric that PR firms use to attempt at justifying media coverage from their work, by comparing it to an equivalent in media ad spend and revenue.
Find the ad responsible for a double increase in CTR and a 6x increase in CVR.
One ad has a triple Conversion Rate (CVR) , and the other has slightly better CTR. Find the ad with the better CVR.
Find the ad that has a double the conversion rate, a double CPI (conversions-per-impressions), and half the CPA.
One of these two ads brought a 46% lift in CTR, a 20% lift in conversion rate, a better CPI, CPC and CPA. Find the winner!
Of these two ads, one has a slightly better click-through-rate but the other has a significantly better conversion rate. Choose the one you think has the better conversion rate…
The “If condition” can be seen in in color in the second ad between the brackets. Here’s how it works…
If the user is on a mobile device, the description line shows:
Tap To Find Out More About The *Product* Freedoms – Full Advice Zero Obligation.
If not, then the line shows:
We Make Understanding The *Product* Freedoms Easy – Full Advice, Zero Obligation.
One of these two ads has a slightly higher, but statistically significant, conversion rate. Find it.
One of these two ads has a 44.3% higher CTR and a double conversion rate. Read the ads carefully then guess which was the winner!
