One of those two ads has a 26.7% CTR and the other is at a measly 6%. Find the winner!
Thanks to Steve of Online Impact Group for giving us permission to share this test with you. You can stop the auto-played audio below, but why not just keep jammin’!
Remember, the text in brackets is dynamic and is not actually displayed in the viewable ad.
Thanks to Danny of Siteshack for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.
Choose the ad you think has more than DOUBLE the CTR, from 1.8% to 4.6% (143.8% increase)…
If you’re unfamiliar with Dynamic Keyword Insertion (DKI), it allows parts of the text ad to change dynamically and be replaced by the exact keywords used in your ad group. More here.
You can see it in the second ad (variation B) anything between the green {Keyword: …. } is dynamically replaced with one of the keywords in the ad group if the keyword matches exactly what a person typed.
With that in mind …
Was DKI a good idea in this case? Choose the ad you think got almost triple the CTR (191% increase) …
