Analyze the dataset before choosing your winner:
| A | B | |
| CTR | 2.22% | 3.95% |
| CVR | 2.27% | 1.84% |
| CPI | 0.051% | 0.073% |
| CPC | $1.56 | $1.76 |
| CPA | $68.57 | $95.70 |
CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions per impression
CPA = Cost per acquisition
Aren’t these the same?
Which ad would you pick?
Choose the ad you believe has the better performance in your opinion.
