Before you play, try and figure out which keywords these ads were targeting and the implications of targeting those keywords.
One of these ads has a 51.3% higher CTR, a 7x higher Conversion Rate, 12x decrease in CPA. Which one?
In agile software development, a Retrospective is a meeting that is held at the end of an iteration of software creation.
During a Retrospective, a team reflects on what happened in the iteration and identifies actions for improvement going forward.
Retrium provides a tool that makes it easier and that’s what they were trying to convey in the ads above.
Did they do a good job?
One of these ads has a 28% higher CTR, a double CVR, triple CPI and a third of the CPA. Which one?
Analyze the dataset before choosing your winner:
| A | B | |
| CTR | 2.22% | 3.95% |
| CVR | 2.27% | 1.84% |
| CPI | 0.051% | 0.073% |
| CPC | $1.56 | $1.76 |
| CPA | $68.57 | $95.70 |
Choose the ad you believe has the better performance in your opinion.
One of these two ads has a better CTR, better CVR, double CPI, and better CPA. Find it!
Find the ad that has a double the conversion rate, a double CPI (conversions-per-impressions), and half the CPA.
One of these two ads brought a 46% lift in CTR, a 20% lift in conversion rate, a better CPI, CPC and CPA. Find the winner!
