Tag Archives: copywriting

Thanks to Carl of Edgar Evins Marina for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.

It’s not hard to guess the keyword that these ads were serving, thanks to John of Sterlitech.com for letting me show the full versions. With that information, would you rather “buy online or “order online”?

Important note: This is an ongoing test, the two ads seem to have conversion rate differences, but not enough data to declare a winner. We might bring it back in later episodes of Which Ad Won.

Many thanks to Maria of PC International for letting me use this ad test. Maria is a Tenscores customer, she loves cupcakes and can often be found distributing them in our conversations below.

This is a special one.

Mark allowed me to use the full versions of the ads with no redactions. You can thus pretend to be someone searching for “running of the bulls” and try to understand why one version of these ads is 4 times more appealing than the other.

That was what I did to write them.

This ad test was kindly provided by Mark of The Running Of The Bulls. If you’re a thrill seeker, seeking a getaway for 2021, the San Fermin festival in Spain is a once in a lifetime experience, contact Mark for details.

This ad test was kindly provided by Marco of Trigger Digital: The Digital Agency For Agencies.

In a past test, using the word “your” increased CTR by 47%. In today’s test, the word “your” is only one of the two differences, can you spot the other one?

In case you’re not familiar, the second ad (Goliath) is what’s called a Responsive Search Ad. Google takes the set of provided headlines and descriptions to create a multitude of ad combinations.

So David, as variation A, is not competing against one ad, he’s competing against many different ads, each fighting against him one at a time.

One ad is rich in words, the other isn’t.