Tag Archives: copywriting

“Your Bachelor Degree” Copy Quiz #23

So much difference between these ads, yet so similar! However, one of them was twice more popular.

Which ad won?

Choose the ad you think got a DOUBLE CTR from 1.86% to 4.2%. Choose wisely.


This test was kindly provided by Peter of IUBH-International.

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“Free Brand Assessment” Copy Quiz #22

Look carefully, there’s more to the ads than meets the eye.
Use the slider to hide the background and see the ads better.

Which ad is the winner?

Which of these two ads do you think got a 53% increase in click-through-rate?

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It’s amazing! Copy Quiz #21

Imagine yourself a circus juggler looking for new toys.

In case you’re wondering what Poi is, it refers to juggling and circus equipment. You can visit the FireToys website to see what kind of equipment this is, or ask Tim in the comment section, who kindly allowed me to show you this test.

What does your gut say?

Choose the ad you think got more than double click-through-rate, from 2.16% to 5.04%.

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“Easy To Use” vs “No Lock-In Contracts” Copy Quiz #20

Before you vote, read them carefully. Search on Google for “recruitment software” and see what these ads would be competing against, try to understand why one is twice better than other.

Take at least 3 min to research and understand.

Done?

Then …

Time to vote!

Which ad do you got more than double click-through-rate, from 3.5% to 7.4%.


This ad test was kindly provided by Stuart of JobAdder.

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“Voted #1” vs just “#1” Copy Quiz #19

How good are your copy skills?

Choose the ad you think got a double click-through-rate, from 7.8% to 16.9%.


This ad test was kindly provided by Jean Christophe of A Sunset Chateau.

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Do description lines matter? Copy Quiz #18

Google ad copy #18

How good is your gut?

Choose the ad you think has a 23% Higher CTR, 19.1% for the loser vs 23.5% for the winner.

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“Award Winning” vs “Premier Partner”Copy Quiz #17

How good is your gut?

We all know credentials matter, so which would you say matters more… Choose the ad you think has a 57.6% Higher CTR, from 10.43% to 16.44%.


Thanks to Brett of DPOM for letting me show you these in their full versions.

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You sell it, we ship it.Copy Quiz #16

Can you guess the keyword behind those ads? Use it to put yourself in searchers’ shoes and figure out which ad has a better CTR. Thanks to Kevin of ShipMonk for letting me show them to you. If you have an eCommerce store, as the ad says, you sell it they ship it.

How good is your gut?

Choose the ad you think has a 70% Higher CTR, 2.91% for the loser vs 4.91% for the winner.

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“Set up a” vs “Set Up My” Copy Quiz #15

A/B Test: "A" vs "My"

How good are your copy skills?

Choose the ad you think has A CONVERSION RATE INCREASE, from 5.83% to 8.88%.

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Outdoor Cushions Copy Quiz #14

Remember, the text in brackets is dynamic and is not actually displayed in the viewable ad.

Thanks to Danny of Siteshack for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.

How good are your copy skills?

Choose the ad you think has more than DOUBLE the CTR, from 1.8% to 4.6% (143.8% increase)…

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