Can you guess the keyword behind those ads? Use it to put yourself in searchers’ shoes and figure out which ad has a better CTR. Thanks to Kevin of ShipMonk for letting me show them to you. If you have an eCommerce store, as the ad says, you sell it they ship it.
Choose the ad you think has a 70% Higher CTR, 2.91% for the loser vs 4.91% for the winner.
Remember, the text in brackets is dynamic and is not actually displayed in the viewable ad.
Thanks to Danny of Siteshack for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.
Choose the ad you think has more than DOUBLE the CTR, from 1.8% to 4.6% (143.8% increase)…
Thanks to Carl of Edgar Evins Marina for letting me show you these ads. Take a good look, imagine yourself a customer and see if you can guess the winning variation.
Choose the ad you think got a surprising leap in CTR, 314% higher, from 4.3% to 17.8% …
It’s not hard to guess the keyword that these ads were serving, thanks to John of Sterlitech.com for letting me show the full versions. With that information, would you rather “buy online or “order online”?
Choose the ad you think has 43% higher CTR, from 3.69% to 5.31% …
Important note: This is an ongoing test, the two ads seem to have conversion rate differences, but not enough data to declare a winner. We might bring it back in later episodes of Which Ad Won.
Choose the ad you think got a 78.7% increase in CTR, from 1.97% to 3.5% …
Choose the ad you think got a 44.5% increase in CTR, from 8.73% to 12.62% …
Many thanks to Maria of PC International for letting me use this ad test. Maria is a Tenscores customer, she loves cupcakes and can often be found distributing them in our conversations below.
This is a special one.
Mark allowed me to use the full versions of the ads with no redactions. You can thus pretend to be someone searching for “running of the bulls” and try to understand why one version of these ads is 4 times more appealing than the other.
That was what I did to write them.
Choose the ad you think got a 260% increase in CTR, from 4.44% to 15.97% …
This ad test was kindly provided by Mark of The Running Of The Bulls. If you’re a thrill seeker, seeking a getaway for 2021, the San Fermin festival in Spain is a once in a lifetime experience, contact Mark for details.
Choose the ad you think got a 36.7% increase in CTR), from 13.6% to 18.6% …
This ad test was kindly provided by Marco of Trigger Digital: The Digital Agency For Agencies.
In a past test, using the word “your” increased CTR by 47%. In today’s test, the word “your” is only one of the two differences, can you spot the other one?
Choose the ad you think got a more than DOUBLE CTR (128% increase), from 1.35% to 3.09% …
In case you’re not familiar, the second ad (Goliath) is what’s called a Responsive Search Ad. Google takes the set of provided headlines and descriptions to create a multitude of ad combinations.
So David, as variation A, is not competing against one ad, he’s competing against many different ads, each fighting against him one at a time.
Did David win over Goliath? Choose the ad you think got almost DOUBLE the CTR, from 1.3% to 2.5% (92.3% increase) …
