Tag Archives: ctr

“Local Drain Repair” vs “Get Drain Repair” Copy Quiz #26

Don’t be misled by the headline. Notice the many differences between these two ads.

Which ad won?

Choose the ad you think has a 51% better click-through-rate, from 1.86% to 2.82% with a higher conversion rate.


This test was kindly provided by Joe Labarre.

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“Most Dependable On The Planet” Copy Quiz #25

Does hype work? Let’s see if you can get it right!

Which ad won?

Choose the ad you think has a slightly better click-through-rate, from 18.2% to 20% with equal conversion rate.


This test was kindly provided by Daniel of KnownHost.

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“Mastering” vs “Dominating” Copy Quiz #24

A one word difference, a near 3X change. But still not good enough.

Which ad won?

Choose the ad you think has a 177% better click-through-rate of 1.31% over 0.48%.

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“Your Bachelor Degree” Copy Quiz #23

So much difference between these ads, yet so similar! However, one of them was twice more popular.

Which ad won?

Choose the ad you think got a DOUBLE CTR from 1.86% to 4.2%. Choose wisely.


This test was kindly provided by Peter of IUBH-International.

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“Free Brand Assessment” Copy Quiz #22

Look carefully, there’s more to the ads than meets the eye.
Use the slider to hide the background and see the ads better.

Which ad is the winner?

Which of these two ads do you think got a 53% increase in click-through-rate?

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It’s amazing! Copy Quiz #21

Imagine yourself a circus juggler looking for new toys.

In case you’re wondering what Poi is, it refers to juggling and circus equipment. You can visit the FireToys website to see what kind of equipment this is, or ask Tim in the comment section, who kindly allowed me to show you this test.

What does your gut say?

Choose the ad you think got more than double click-through-rate, from 2.16% to 5.04%.

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“Easy To Use” vs “No Lock-In Contracts” Copy Quiz #20

Before you vote, read them carefully. Search on Google for “recruitment software” and see what these ads would be competing against, try to understand why one is twice better than other.

Take at least 3 min to research and understand.

Done?

Then …

Time to vote!

Which ad do you got more than double click-through-rate, from 3.5% to 7.4%.


This ad test was kindly provided by Stuart of JobAdder.

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“Voted #1” vs just “#1” Copy Quiz #19

How good are your copy skills?

Choose the ad you think got a double click-through-rate, from 7.8% to 16.9%.


This ad test was kindly provided by Jean Christophe of A Sunset Chateau.

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Do description lines matter? Copy Quiz #18

Google ad copy #18

How good is your gut?

Choose the ad you think has a 23% Higher CTR, 19.1% for the loser vs 23.5% for the winner.

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“Award Winning” vs “Premier Partner”Copy Quiz #17

How good is your gut?

We all know credentials matter, so which would you say matters more… Choose the ad you think has a 57.6% Higher CTR, from 10.43% to 16.44%.


Thanks to Brett of DPOM for letting me show you these in their full versions.

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