Tag Archives: ctr

“World-Class” vs “Family-Owned” Copy Quiz #82

Posted on July 25, 2022 by Apple Bergonia

Focus on what matters.

Before you play… first, ignore the title of this quiz, as always we can be sneaky. Second, do not be distracted by the redactions, there should be enough for you to make an informed evaluation. Third, it is true that evaluating conversion rate without knowing the landing page is a bit hard, we did not have permission to share the page, but it did cover both ads’ content equally well.

Let’s play!

One ad has a triple Conversion Rate while the other has a 40% higher Click-Through Rate. Find the one that has the triple Conversion Rate.

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“Generate More Business” vs “Top Ranked” Copy Quiz #81

Posted on May 17, 2022 by Apple Bergonia
Google Ad Copy Test #81

A cactus has needles, remember that.

Before you play, try and figure out which keywords these ads were targeting and the implications of targeting those keywords.

Let’s play, detective!

One of these ads has a 51.3% higher CTR, a 7x higher Conversion Rate, 12x decrease in CPA. Which one?

This ad test was kindly provided by Mike of Cactus Mailing from his TenScores account.

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11 Headlines Against 3 Copy Quiz #80

Posted on May 10, 2022 by Apple Bergonia
Google Ad Copy Test #80. No pinning. Purple text appears in both ads.

Do you need a clue?

In agile software development, a Retrospective is a meeting that is held at the end of an iteration of software creation.

During a Retrospective, a team reflects on what happened in the iteration and identifies actions for improvement going forward.

Retrium provides a tool that makes it easier and that’s what they were trying to convey in the ads above.

Did they do a good job?

How good is your gut?

One of these ads has a 28% higher CTR, a double CVR, triple CPI and a third of the CPA. Which one?

This ad test was kindly provided by George of ConnectedMarkets from his TenScores account.
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RSA: Pinned vs Unpinned Copy Quiz #79

Posted on May 3, 2022 by Apple Bergonia
Google Ad Quiz #79
Google Ad Quiz #79

Have you done this before?

How good is your gut?

One of these ads has a 40.6% higher CTR. Which one?

This ad test was kindly provided by Tim of Simply Shutters from his TenScores account.
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Expert Painters Copy Quiz #78

Posted on April 26, 2022 by Apple Bergonia
Google Ads Copy Quiz #78
Google Ads Copy Quiz #78

How much is too much?

This ad test was kindly provided by Joel of Expand Digital. There are more differences than similarities in this one.

What do you say?

One of these ads has a CTR that is twice higher, 4.53% vs 8.63%. Find it!

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Selling “Motorcycles” vs “Motorcycle Accessories” Copy Quiz #77

Posted on April 20, 2022 by Apple Bergonia
* The similarities between the two Google ads have been highlighted in yellow. No asset was pinned.

Don’t confuse yourself.

This ad test was kindly provided by Sam of Immortology and Mid Atlantic BMW. Subtle but significantly different.

What do you say?

One of these ads increased Sam’s CTR by 48%. Find it!

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“100s Of 5 Star Patient Reviews” Copy Quiz #76

Posted on April 12, 2022 by Apple Bergonia
Google Ads Quiz #76: "100s of 5 star patient reviews"
Google Ads Quiz #76: “100s of 5 star patient reviews”

Are you going to rush with this one again?

This ad test was kindly provided by Devin of LaserCare Eye Center. Can you see which ad variation was better?

How’s your sight?

One of these ads doubled Devin’s CTR from 6.36% to 11.26%. Choose your winner!

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“Love Energy Savings” Copy Quiz #73

Posted on March 25, 2022 by Apple Bergonia
* If you’re looking overlapping headlines that are included in both ads, there are none. Only similarities.

Both of those ads promise to help you save on energy, but only one of them helped Bill and Alex of Love Energy Savings lift CTR, CVR and save on their acquisition costs.

Can you spot the winner?


Quadruple?!

Find the winner!

One of these ads quadrupled CTR. That’s a 305% lift in CTR! Which ad do you think it is?

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“Business Electricity Suppliers” Copy Quiz #72

Posted on March 18, 2022 by Apple Bergonia
* The similarities between the two ads have been highlighted in yellow.

Don’t get zapped!

One example of how to test Responsive Search Ads.

Take a closer look at the assets, you’ll only find two that they both share even though many have similar wording.

However, there’s a clear distinction between the two. Put yourself in the shoes of someone looking for business electricity, and you might just find the winner.

How good are your copywriting skills?

One of these ads won both by CTR and Conversion Rate (CVR), a 17% increase in CTR and a 52% increase in CVR. Find it!

This ad test was kindly provided by Bill and Alex of Love Energy Savings from their TenScores account.

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CTR vs CVR vs CPI vs CPC vs CPA Copy Quiz #71

Posted on March 9, 2022 by Apple Bergonia

Analyze the dataset before choosing your winner:

A B
CTR 2.22% 3.95%
CVR 2.27% 1.84%
CPI 0.051% 0.073%
CPC $1.56 $1.76
CPA $68.57 $95.70
Only CTR had reached statistical significance with 100% confidence by the TenScores ad tool.
CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions per impression
CPA = Cost per acquisition

Aren’t these the same?

Which ad would you pick?

Choose the ad you believe has the better performance in your opinion.

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