Tag Archives: ctr

Ad Copy To Track A Fleet Of Trucks Copy Quiz #38

Definition โ€” Aย tachographย is a device that is put in vehicles such as trucks and buses in order to record information such as how fast the vehicle goes, how far it travels, and the number of breaks the driver takes.

Test your instincts:

One of these two ads has a 58.3% higher CTR. Read them carefully then guess which ad won!


This test was kindly provided by Joe of FleetGo.

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What makes a pet
owner click? Copy Quiz #36

Google ad copy test for pet care services.

Test your instincts:

One of these two ads has a 44.3% higher CTR and a double conversion rate. Read the ads carefully then guess which was the winner!


This test was kindly provided by Dave of TwoTwoSix Digital and The Pets Hotel Country Club.
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“Power” vs “Tech” Copy Quiz #34

There are more differences than the title suggests. Read the ads carefully, and consider the target audience.

Find the winner!

One of these two ads is converting twice better than the other and has a slightly better CTR. Take a good look and find which is each before making your choice below:


This test was kindly provided by Bruce from Untapped Profits and Ninja Australia.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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Luxury fruits Copy Quiz #33

How about some champagne?

Can you spot the winner?

The winning ad variation has a 43.5% CTR vs 24.8% for the loser, conversion rate is double and CPI is triple. Find the winner!


This test was kindly provided by Maria from iGiftFruitHampers.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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Innovative Copy Quiz #32

Descriptions are the same but headlines are quite different. What to choose?

What do you say?

One of those two ads is winning on CTR, CVR and CPI. Find the winner!


This test was kindly provided by Bruce from Untapped Profits.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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It’s delicious! Copy Quiz #31

Hungry yet?

What do your taste buds say?

One of those two ads has a 71% higher click-through rate than the other. Can your appetite guess which?

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Keywords vs Benefits Copy Quiz #30

This ad mentions the keyword 3 times.
This ad does not mention the keyword once, only benefits.

How good is your gut?

One of those two ads has a 35% higher click-through rate than the other. Find the winner!


Thanks to Jaap of Premitel for letting me show you this ad test.

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“The Best” Copy Quiz #29

Only two words can make 142% CTR difference.
Google Ads A/B Test: AMD Ryzen

How good is your gut?

One of those two ads has an 8.5% CTR and the other is getting half the performance at 3.5%. Find the winner!

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Dynamic Keyword Insertion Returns Copy Quiz #28

Don’t be distracted by the Jammin’. Look at the keywords.

How good is your gut?

One of those two ads has a 26.7% CTR and the other is at a measly 6%. Find the winner!


Thanks to Steve of Online Impact Group for giving us permission to share this test with you. You can stop the auto-played audio below, but why not just keep jammin’!

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Click-Through-Rate vs Conversion Rate Copy Quiz #27

Don’t be misled by the headline. Evaluate the full dataset.

Which ad did you pick?

Choose the ad you believe has the better performance in your opinion.

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