Tag Archives: copywriting

Luxury fruits Copy Quiz #33

How about some champagne?

Can you spot the winner?

The winning ad variation has a 43.5% CTR vs 24.8% for the loser, conversion rate is double and CPI is triple. Find the winner!


This test was kindly provided by Maria from iGiftFruitHampers.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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Innovative Copy Quiz #32

Descriptions are the same but headlines are quite different. What to choose?

What do you say?

One of those two ads is winning on CTR, CVR and CPI. Find the winner!


This test was kindly provided by Bruce from Untapped Profits.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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It’s delicious! Copy Quiz #31

Hungry yet?

What do your taste buds say?

One of those two ads has a 71% higher click-through rate than the other. Can your appetite guess which?

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Keywords vs Benefits Copy Quiz #30

This ad mentions the keyword 3 times.
This ad does not mention the keyword once, only benefits.

How good is your gut?

One of those two ads has a 35% higher click-through rate than the other. Find the winner!


Thanks to Jaap of Premitel for letting me show you this ad test.

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“The Best” Copy Quiz #29

Only two words can make 142% CTR difference.
Google Ads A/B Test: AMD Ryzen

How good is your gut?

One of those two ads has an 8.5% CTR and the other is getting half the performance at 3.5%. Find the winner!

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Dynamic Keyword Insertion Returns Copy Quiz #28

Don’t be distracted by the Jammin’. Look at the keywords.

How good is your gut?

One of those two ads has a 26.7% CTR and the other is at a measly 6%. Find the winner!


Thanks to Steve of Online Impact Group for giving us permission to share this test with you. You can stop the auto-played audio below, but why not just keep jammin’!

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Click-Through-Rate vs Conversion Rate Copy Quiz #27

Don’t be misled by the headline. Evaluate the full dataset.

Which ad did you pick?

Choose the ad you believe has the better performance in your opinion.

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“Local Drain Repair” vs “Get Drain Repair” Copy Quiz #26

Don’t be misled by the headline. Notice the many differences between these two ads.

Which ad won?

Choose the ad you think has a 51% better click-through-rate, from 1.86% to 2.82% with a higher conversion rate.


This test was kindly provided by Joe Labarre.

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“Most Dependable On The Planet” Copy Quiz #25

Does hype work? Let’s see if you can get it right!

Which ad won?

Choose the ad you think has a slightly better click-through-rate, from 18.2% to 20% with equal conversion rate.


This test was kindly provided by Daniel of KnownHost.

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“Mastering” vs “Dominating” Copy Quiz #24

A one word difference, a near 3X change. But still not good enough.

Which ad won?

Choose the ad you think has a 177% better click-through-rate of 1.31% over 0.48%.

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