Tag Archives: copywriting

“Best Luxury” vs “Secluded Luxury” Copy Quiz #43


Read the ads carefully now, don’t be too quick to judge.

Test your instincts:

One of these two ads has a small but significant 14% lift in CTR , find the winner!


This ad test was kindly provided by Jean Christophe of A Sunset Chateau, as a sequel to this ad test.
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Call To Action vs Brand Description Copy Quiz #42


As usual, the way Chris titled this post is misleading. Read the ads carefully.

Test your instincts:

One of these two ads brought a 46% lift in CTR, a 20% lift in conversion rate, a better CPI, CPC and CPA. Find the winner!

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“High End” vs “Top Brands” Copy Quiz #41


Don’t mind what Chris wrote as the title, read the ads carefully.

Test your instincts:

One of these two ads has a CTR close to 5X higher, from 3.1% to 14.4%.
Find the winner!

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A 3-letter difference. A 52% increase in CTR. Copy Quiz #40

The only difference between the two are the letters CBD.

Will you get it right?

Of these two ads, one has a 52% better click-through-rate, make your best guess below to find out which ad won.


This test was kindly provided by Dave of TwoTwoSix Digital and Ambience Gifts, Melbourne.
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“Top Rated” vs “Free Consultation” Copy Quiz #39

Test your instincts:

Of these two ads, one has a slightly better click-through-rate but the other has a significantly better conversion rate. Choose the one you think has the better conversion rate…

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Ad Copy To Track A Fleet Of Trucks Copy Quiz #38

Definition — A tachograph is a device that is put in vehicles such as trucks and buses in order to record information such as how fast the vehicle goes, how far it travels, and the number of breaks the driver takes.

Test your instincts:

One of these two ads has a 58.3% higher CTR. Read them carefully then guess which ad won!


This test was kindly provided by Joe of FleetGo.

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An “If condition” in a Google Ad. Does it win? Copy Quiz #37

Be careful, the “if condition” might not be the determinant factor.
If condition google ads test

The “If condition” can be seen in in color in the second ad between the brackets. Here’s how it works…

If the user is on a mobile device, the description line shows:

Tap To Find Out More About The *Product* Freedoms – Full Advice Zero Obligation.

If not, then the line shows:

We Make Understanding The *Product* Freedoms Easy – Full Advice, Zero Obligation.

Choose your winner!

One of these two ads has a slightly higher, but statistically significant, conversion rate. Find it.

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What makes a pet
owner click? Copy Quiz #36

Google ad copy test for pet care services.

Test your instincts:

One of these two ads has a 44.3% higher CTR and a double conversion rate. Read the ads carefully then guess which was the winner!


This test was kindly provided by Dave of TwoTwoSix Digital and The Pets Hotel Country Club.
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What’s in the air? Copy Quiz #35

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Find the winner!

One of these two ads has a double conversion rate, from 8.3% to 18.6%. A 124% increase. Choose your winner below.


This test was kindly provided by Pradeep of DiTechcdm and Oxynext.

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“Power” vs “Tech” Copy Quiz #34

There are more differences than the title suggests. Read the ads carefully, and consider the target audience.

Find the winner!

One of these two ads is converting twice better than the other and has a slightly better CTR. Take a good look and find which is each before making your choice below:


This test was kindly provided by Bruce from Untapped Profits and Ninja Australia.

CTR = Click-Through-Rate
CVR = Conversion Rate
CPI = Conversions Per Impressions
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