Don’t ignore the others.
Let’s play!
One of these ads has a 40% higher Click-Through Rate. Which one is the winner?
This ad test was kindly provided by Vlad of Website Policies.
Tag Archives: copywriting
3 Pins vs 1 Pin Quiz Copy #83
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Don’t ignore the others.
This ad test was kindly provided by Vlad of Website Policies.
“World-Class” vs “Family-Owned” Copy Quiz #82
Focus on what matters.
Before you play… first, ignore the title of this quiz, as always we can be sneaky. Second, do not be distracted by the redactions, there should be enough for you to make an informed evaluation. Third, it is true that evaluating conversion rate without knowing the landing page is a bit hard, we did not have permission to share the page, but it did cover both ads’ content equally well.
Let’s play!
One ad has a triple Conversion Rate while the other has a 40% higher Click-Through Rate. Find the one that has the triple Conversion Rate.
“Generate More Business” vs “Top Ranked” Copy Quiz #81
A cactus has needles, remember that.
Before you play, try and figure out which keywords these ads were targeting and the implications of targeting those keywords.
Let’s play, detective!
One of these ads has a 51.3% higher CTR, a 7x higher Conversion Rate, 12x decrease in CPA. Which one?
This ad test was kindly provided by Mike of Cactus Mailing from his TenScores account.
11 Headlines Against 3 Copy Quiz #80
Do you need a clue?
In agile software development, a Retrospective is a meeting that is held at the end of an iteration of software creation.
During a Retrospective, a team reflects on what happened in the iteration and identifies actions for improvement going forward.
Retrium provides a tool that makes it easier and that’s what they were trying to convey in the ads above.
Did they do a good job?
How good is your gut?
One of these ads has a 28% higher CTR, a double CVR, triple CPI and a third of the CPA. Which one?
This ad test was kindly provided by George of ConnectedMarkets from his TenScores account.
RSA: Pinned vs Unpinned Copy Quiz #79
Have you done this before?
How good is your gut?
One of these ads has a 40.6% higher CTR. Which one?
This ad test was kindly provided by Tim of Simply Shutters from his TenScores account.
Expert Painters Copy Quiz #78
How much is too much?
This ad test was kindly provided by Joel of Expand Digital. There are more differences than similarities in this one.
What do you say?
One of these ads has a CTR that is twice higher, 4.53% vs 8.63%. Find it!
Selling “Motorcycles” vs “Motorcycle Accessories” Copy Quiz #77
Don’t confuse yourself.
This ad test was kindly provided by Sam of Immortology and Mid Atlantic BMW. Subtle but significantly different.
What do you say?
One of these ads increased Sam’s CTR by 48%. Find it!
“100s Of 5 Star Patient Reviews” Copy Quiz #76
Are you going to rush with this one again?
This ad test was kindly provided by Devin of LaserCare Eye Center. Can you see which ad variation was better?
How’s your sight?
One of these ads doubled Devin’s CTR from 6.36% to 11.26%. Choose your winner!
“Your Life. Your Way.” Copy Quiz #75
What would convince you to help a child in need?
Another one from Joshua of Benedictus Media. If you missed the first one, give it a try before completing this one and see if you spot the winning words and ideas in both quizzes.
How good are your ad copy skills?
One of these ads more than doubled the Conversion Rate (CVR) from 5% to 13.5%. Find the winner!
Headline or description? Copy Quiz #74
Put yourself in their shoes first.
Take a good look at both ads, what are the differences? Look both in the description and the headlines… Which of those changes do you think made a difference?
This ad test was kindly provided by Joshua of Benedictus Media, where their team found something that led to a great reduction in acquisition costs. Let’s see if you can find it.
Find the winner!
One of these ads has more than a double CPI (Conversions-Per-Impression). Which one?