Both of those ads promise to help you save on energy, but only one of them helped Bill and Alex of Love Energy Savings lift CTR, CVR and save on their acquisition costs.
Can you spot the winner?
One of these ads quadrupled CTR. That’s a 305% lift in CTR! Which ad do you think it is?
One example of how to test Responsive Search Ads.
Take a closer look at the assets, you’ll only find two that they both share even though many have similar wording.
However, there’s a clear distinction between the two. Put yourself in the shoes of someone looking for business electricity, and you might just find the winner.
One of these ads won both by CTR and Conversion Rate (CVR), a 17% increase in CTR and a 52% increase in CVR. Find it!
Analyze the dataset before choosing your winner:
| A | B | |
| CTR | 2.22% | 3.95% |
| CVR | 2.27% | 1.84% |
| CPI | 0.051% | 0.073% |
| CPC | $1.56 | $1.76 |
| CPA | $68.57 | $95.70 |
Choose the ad you believe has the better performance in your opinion.
One ad has a better CTR but the other is responsible for an 8-fold increase in conversion rate (CVR). Find the ad with the 8x lift in CVR!
Identical headlines in these two Responsive Search Ads are in lighter grey. There were no pinned assets. Try to compare the differences and find the one winning asset (just one).
One of these two ads lifted CTR by 67%, from 5.64% to 9.43%. Find it!
One of these two ads has an almost tripled CTR, from 2.3% to 5.9%. Find it!
One of these two ads lifted CTR by 32%. Which do you think it was?
One of these two ads has a better CTR, better CVR, double CPI, and better CPA. Find it!
In a previous experiment, Tim found using the headline “Our 5 Star Rating Says It All” to lift CTR by 21%.
In a distant universe, Brett found that “Award Winning” would lift CTR by 57%.
However, in many cases, we’ve seen shorter ads win against longer ones.
What happens when you beef up the ad with a “5 Star Award Winning” third headline? Let’s find out.
One of these two ads has a twice better CPI and CTR. 2.17% vs 4.3% for CTR. 1.4% vs 3.5% for CPI. Find the winner!
One of these two ads doubled the click-through-rate (CTR), from 3.428% to 7.454%. Find the winner!
