Tag Archives: copywriting

“Ill Health Retirement Advice” Copy Quiz #63

Definition — Also known as being medically retired, ill health retirement is when you’re permitted to draw your pension early due to sickness, disability or other medical condition.


More options to choose from in the RSA, take note of the power or lack thereof in each asset.

How good is your gut?

One of these two ads won both by click-through-rate (CTR) and conversion rate. The winner has a CTR of 13%, the loser is at a lower 9%. Find the winning ad!


This ad test was kindly provided by Paul from his TenScores account.
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“Erectile Dysfunction Experts” vs “Spontaneous Love Life” Copy Quiz #62


If you’re a man, no excuse for getting this one wrong.

Ready to find the winner?

One of these two ads rises to a glorious 4.5% CTR over the looser’s meagre 0.9%. That’s 4 times larger. Find the winner!


This ad test was kindly provided by Brent of Bubolo Medical from his TenScores account.
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“Save a Life Today” Copy Quiz #61


Tricky, tricky headlines…

Ready for this one?

Which ad do you think is responsible for a 400% lift in conversion rate (CVR)? That’s an incredible 6x increase, choose wisely, and tell us why.


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“Do You Smell Sewer Odor?” Copy Quiz #60


This smells fishy…

What do you smell??

Which ad do you think is responsible for a double lift in CTR, from 3.738% to 7.242%?


This ad test was kindly provided by Joe of American Trenchless Technologies.
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“Let Us Help You Get Justice” Copy Quiz #59


Does anything stand out?

Which ad won?

One of those two ads is responsible for a twice higher CTR, from 2.528% to 6.624%. Find it!


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Being a leader in your field of business Copy Quiz #58


It’s never just about the headlines…

Which ad won?

One of those two ads has a twice higher conversion rate, a higher CTR, a higher CPI and a lower CPA. Find it!


This ad test was kindly provided by Alex of INCINER8 from his TenScores account.

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Brand as first word vs keyword. Copy Quiz #57


Don’t just read the headlines, Apple might be tricking you.

How good is your gut?

Which ad brought an almost double lift in CTR, from 2.6% to 5.1? Vote below, see if you got it right.


This ad test was kindly provided by Phil of DevSquad from his TenScores account.

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“Loved by Fortune 500 Companies” vs “Send Gifts and Vouchers Online” Copy Quiz #56


It’s not just about Headline 2 … or is it?

How good is your gut?

One ad has a 72% higher CTR, but the other … a whopping 7x increase in landing page conversion rate. Choose the one you think converts better, and tell us why.


This ad test was kindly provided by Vijay of XoXoDay from his TenScores account.

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Three Headlines vs Two Headlines Copy Quiz #55

Google ad copy quiz #55, headline 3 vs no headline 3.

Patience, now… if you want to win this time.

How good is your gut?

Both of these ads are winners. One has a better conversion rate, the other has a better click-through-rate. Find the one that has a better conversion rate (CVR).


This ad test was kindly provided by Dave of Valencia Golf & Country Club from his TenScores account.

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“Sale Widest Range” vs “Sale Best Prices” Copy Quiz #54


This one is tricky.

How good is your gut?

Find the ad responsible for a 68.3% increase in CTR, from 5.882% to 9.899%.


This ad test was kindly provided by Maria of PC International. Three quizzes ago we also posted PC International’s ads, which gave a dumbfounding realization about the possible difference in message between “Sale Now” vs “For Sale”.

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