Concentrate now, you need it.
How good is your gut?
Find the ad responsible for a double increase in CTR, from 4.51% to 8.96%.
This ad test was kindly provided by Steve Chafe.
Tag Archives: copywriting
“Are you up for a Challenge?” Copy Quiz #53
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Concentrate now, you need it.
This ad test was kindly provided by Steve Chafe.
“AVE is nonsense.
You know it” Copy Quiz #52
This one doesn’t beat around the bush.
What’s AVE?
AVE stands for Advertising Value Equivalency, which is a metric that PR firms use to attempt at justifying media coverage from their work, by comparing it to an equivalent in media ad spend and revenue.
What was the right approach?
Find the ad responsible for a double increase in CTR and a 6x increase in CVR.
This ad test was kindly provided by Gary of CoverageBook and AnswerThePublic.
“#1” and “Rated #1” in the same headline Copy Quiz #51
This one’s explosive, to be handled with great care.
Are your copy skills on fire today?
Find the ad responsible for a 50.6% lift in CTR, from 3.68% to 5.54%.
“Sale Now” vs “For Sale” Copy Quiz #50
Put your head in the game and maybe this time you win.
This is a tricky one…
One ad has a triple Conversion Rate (CVR) , and the other has slightly better CTR. Find the ad with the better CVR.
This ad test was kindly provided by Maria of PC International. It’s the 3rd instalment in PC International’s ad story, take a look at the first one, and the second. Do you see a pattern?
“Easy” vs “Affordable” Employee Awards Program Copy Quiz #49
By the lords of advertising, may you find the correct answer!
How good is your gut?
Which ad do you think is currently bringing in a 41.7% lift in CTR ?
This ad test was kindly provided by Kevin of CoreCentive.
“A Great Summer Day Trip” Copy Quiz #48
Feel the summer whistle in the air and get inspired to get it right this time!
How good is your gut?
Which ad do you think is currently bringing in a 14% lift in CTR ?
This ad test was kindly provided by Steve of OnlineImpactGroup.
“Trusted by 100k+ Clients” Copy Quiz #47
Have you taken note of all the differences?
Test your copy skills!
Search your soul and find the ad that brought a 72% lift in CTR , from 8% to 13.8%.
This ad test was kindly provided by Vlad of Website Policies.
Affordability vs 5 Star Rating, What Wins? Copy Quiz #46
Hmm… Is there a clue here?
Test your instincts:
Find the ad that had 21.6% lift in CTR .
This ad test was kindly provided by Tim of DiggyPOD.
Corporate Name vs Brand Tagline Copy Quiz #45
I wonder if you’ll get it right.
Test your instincts:
One of these two ads is responsible for a 345% lift in CTR , from 2.3% to 10.3%. That’s 4 times higher, find the winner!
This ad test was kindly provided by Kamila Cholko of Blueface.
Double Conversion Rate, Double CPI, Half CPA Copy Quiz #44
Hm, hm … Read the descriptions too, they matter.
Test your instincts:
Find the ad that has a double the conversion rate, a double CPI (conversions-per-impressions), and half the CPA.
This ad test was kindly provided by Pradeep Kumar of Master My Life.