One ad has a better CTR but the other is responsible for an 8-fold increase in conversion rate (CVR). Find the ad with the 8x lift in CVR!
Identical headlines in these two Responsive Search Ads are in lighter grey. There were no pinned assets. Try to compare the differences and find the one winning asset (just one).
One of these two ads lifted CTR by 67%, from 5.64% to 9.43%. Find it!
One of these two ads has an almost tripled CTR, from 2.3% to 5.9%. Find it!
One of these two ads lifted CTR by 32%. Which do you think it was?
One of these two ads has a better CTR, better CVR, double CPI, and better CPA. Find it!
In a previous experiment, Tim found using the headline “Our 5 Star Rating Says It All” to lift CTR by 21%.
In a distant universe, Brett found that “Award Winning” would lift CTR by 57%.
However, in many cases, we’ve seen shorter ads win against longer ones.
What happens when you beef up the ad with a “5 Star Award Winning” third headline? Let’s find out.
One of these two ads has a twice better CPI and CTR. 2.17% vs 4.3% for CTR. 1.4% vs 3.5% for CPI. Find the winner!
One of these two ads doubled the click-through-rate (CTR), from 3.428% to 7.454%. Find the winner!
Definition — Also known as being medically retired, ill health retirement is when you’re permitted to draw your pension early due to sickness, disability or other medical condition.
One of these two ads won both by click-through-rate (CTR) and conversion rate. The winner has a CTR of 13%, the loser is at a lower 9%. Find the winning ad!
One of these two ads rises to a glorious 4.5% CTR over the looser’s meagre 0.9%. That’s 4 times larger. Find the winner!
Which ad do you think is responsible for a double lift in CTR, from 3.738% to 7.242%?
