Does anything stand out?
Which ad won?
One of those two ads is responsible for a twice higher CTR, from 2.528% to 6.624%. Find it!
Tag Archives: ctr
“Let Us Help You Get Justice” Copy Quiz #59
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Does anything stand out?
Being a leader in your field of business Copy Quiz #58
Brand as first word vs keyword. Copy Quiz #57
“Loved by Fortune 500 Companies” vs “Send Gifts and Vouchers Online” Copy Quiz #56
It’s not just about Headline 2 … or is it?
How good is your gut?
One ad has a 72% higher CTR, but the other … a whopping 7x increase in landing page conversion rate. Choose the one you think converts better, and tell us why.
This ad test was kindly provided by Vijay of XoXoDay from his TenScores account.
Three Headlines vs Two Headlines Copy Quiz #55
Patience, now… if you want to win this time.
How good is your gut?
Both of these ads are winners. One has a better conversion rate, the other has a better click-through-rate. Find the one that has a better conversion rate (CVR).
This ad test was kindly provided by Dave of Valencia Golf & Country Club from his TenScores account.
“Sale Widest Range” vs “Sale Best Prices” Copy Quiz #54
This one is tricky.
How good is your gut?
Find the ad responsible for a 68.3% increase in CTR, from 5.882% to 9.899%.
This ad test was kindly provided by Maria of PC International. Three quizzes ago we also posted PC International’s ads, which gave a dumbfounding realization about the possible difference in message between “Sale Now” vs “For Sale”.
“Are you up for a Challenge?” Copy Quiz #53
Concentrate now, you need it.
How good is your gut?
Find the ad responsible for a double increase in CTR, from 4.51% to 8.96%.
This ad test was kindly provided by Steve Chafe.
“AVE is nonsense.
You know it” Copy Quiz #52
This one doesn’t beat around the bush.
What’s AVE?
AVE stands for Advertising Value Equivalency, which is a metric that PR firms use to attempt at justifying media coverage from their work, by comparing it to an equivalent in media ad spend and revenue.
What was the right approach?
Find the ad responsible for a double increase in CTR and a 6x increase in CVR.
This ad test was kindly provided by Gary of CoverageBook and AnswerThePublic.
“#1” and “Rated #1” in the same headline Copy Quiz #51
This one’s explosive, to be handled with great care.
Are your copy skills on fire today?
Find the ad responsible for a 50.6% lift in CTR, from 3.68% to 5.54%.
“Sale Now” vs “For Sale” Copy Quiz #50
Put your head in the game and maybe this time you win.
This is a tricky one…
One ad has a triple Conversion Rate (CVR) , and the other has slightly better CTR. Find the ad with the better CVR.
This ad test was kindly provided by Maria of PC International. It’s the 3rd instalment in PC International’s ad story, take a look at the first one, and the second. Do you see a pattern?