Tag Archives: ctr

“Easy” vs “Affordable” Employee Awards Program Copy Quiz #49


By the lords of advertising, may you find the correct answer!

How good is your gut?

Which ad do you think is currently bringing in a 41.7% lift in CTR ?


This ad test was kindly provided by Kevin of CoreCentive.

Posted in All, Quizzes | Tagged , | 4 Comments

“A Great Summer Day Trip” Copy Quiz #48


Feel the summer whistle in the air and get inspired to get it right this time!

How good is your gut?

Which ad do you think is currently bringing in a 14% lift in CTR ?


This ad test was kindly provided by Steve of OnlineImpactGroup.

Posted in All, Quizzes | Tagged , | 4 Comments

“Trusted by 100k+ Clients” Copy Quiz #47


Have you taken note of all the differences?

Test your copy skills!

Search your soul and find the ad that brought a 72% lift in CTR , from 8% to 13.8%.


This ad test was kindly provided by Vlad of Website Policies.

Posted in All, Quizzes | Tagged , | 6 Comments

Affordability vs 5 Star Rating, What Wins? Copy Quiz #46

Digipod Google Ads, self-publishing

Hmm… Is there a clue here?

Test your instincts:

Find the ad that had 21.6% lift in CTR .


This ad test was kindly provided by Tim of DiggyPOD.
Posted in All, Quizzes | Tagged , | 7 Comments

Corporate Name vs Brand Tagline Copy Quiz #45

2 Google Ads, one with brand descriptive tagline

I wonder if you’ll get it right.

Test your instincts:

One of these two ads is responsible for a 345% lift in CTR , from 2.3% to 10.3%. That’s 4 times higher, find the winner!


This ad test was kindly provided by Kamila Cholko of Blueface.
Posted in All, Quizzes | Tagged , | 9 Comments

“Best Luxury” vs “Secluded Luxury” Copy Quiz #43


Read the ads carefully now, don’t be too quick to judge.

Test your instincts:

One of these two ads has a small but significant 14% lift in CTR , find the winner!


This ad test was kindly provided by Jean Christophe of A Sunset Chateau, as a sequel to this ad test.
Posted in All, Quizzes | Tagged , | 11 Comments

Call To Action vs Brand Description Copy Quiz #42


As usual, the way Chris titled this post is misleading. Read the ads carefully.

Test your instincts:

One of these two ads brought a 46% lift in CTR, a 20% lift in conversion rate, a better CPI, CPC and CPA. Find the winner!

Posted in All, Quizzes | Tagged , , , , , | 3 Comments

“High End” vs “Top Brands” Copy Quiz #41


Don’t mind what Chris wrote as the title, read the ads carefully.

Test your instincts:

One of these two ads has a CTR close to 5X higher, from 3.1% to 14.4%.
Find the winner!

Posted in All, Quizzes | Tagged , | 7 Comments

A 3-letter difference. A 52% increase in CTR. Copy Quiz #40

The only difference between the two are the letters CBD.

Will you get it right?

Of these two ads, one has a 52% better click-through-rate, make your best guess below to find out which ad won.


This test was kindly provided by Dave of TwoTwoSix Digital and Ambience Gifts, Melbourne.
Posted in All, Quizzes | Tagged , | 4 Comments

“Top Rated” vs “Free Consultation” Copy Quiz #39

Test your instincts:

Of these two ads, one has a slightly better click-through-rate but the other has a significantly better conversion rate. Choose the one you think has the better conversion rate…

Posted in All, Quizzes | Tagged , , | 8 Comments