Before you play, try and figure out which keywords these ads were targeting and the implications of targeting those keywords.
One of these ads has a 51.3% higher CTR, a 7x higher Conversion Rate, 12x decrease in CPA. Which one?
In agile software development, a Retrospective is a meeting that is held at the end of an iteration of software creation.
During a Retrospective, a team reflects on what happened in the iteration and identifies actions for improvement going forward.
Retrium provides a tool that makes it easier and that’s what they were trying to convey in the ads above.
Did they do a good job?
One of these ads has a 28% higher CTR, a double CVR, triple CPI and a third of the CPA. Which one?
Another one from Joshua of Benedictus Media. If you missed the first one, give it a try before completing this one and see if you spot the winning words and ideas in both quizzes.
One of these ads more than doubled the Conversion Rate (CVR) from 5% to 13.5%. Find the winner!
One example of how to test Responsive Search Ads.
Take a closer look at the assets, you’ll only find two that they both share even though many have similar wording.
However, there’s a clear distinction between the two. Put yourself in the shoes of someone looking for business electricity, and you might just find the winner.
One of these ads won both by CTR and Conversion Rate (CVR), a 17% increase in CTR and a 52% increase in CVR. Find it!
Analyze the dataset before choosing your winner:
| A | B | |
| CTR | 2.22% | 3.95% |
| CVR | 2.27% | 1.84% |
| CPI | 0.051% | 0.073% |
| CPC | $1.56 | $1.76 |
| CPA | $68.57 | $95.70 |
Choose the ad you believe has the better performance in your opinion.
One ad has a better CTR but the other is responsible for an 8-fold increase in conversion rate (CVR). Find the ad with the 8x lift in CVR!
One of these two ads has a better CTR, better CVR, double CPI, and better CPA. Find it!
Definition — Also known as being medically retired, ill health retirement is when you’re permitted to draw your pension early due to sickness, disability or other medical condition.
One of these two ads won both by click-through-rate (CTR) and conversion rate. The winner has a CTR of 13%, the loser is at a lower 9%. Find the winning ad!
Which ad do you think is responsible for a 400% lift in conversion rate (CVR)? That’s an incredible 6x increase, choose wisely, and tell us why.
